PIRELLS INNOVATIVE CALENDAR 2015

This was the first calendar created by Pirells Innovative. The beautiful model was Natalia Siwiec, and the photographers were Łukasz Ratajak and Tomasz Zienkiewicz.

 

From the very first edition, the purpose was to take a different look at calendars published by similar companies in the industry. Our goal was to present the sensual side of a woman with beautiful cars in the background. We did not want to show entire cars. We emphasised details and distinctive elements which were used in the background of the photographs. The calendar is in black and white, giving it a unique character. The calendar was intended to be a bit dark, and its style had to allude to America in the ‘60s and ‘70s.

From the very first edition, the purpose was to take a different look at calendars published by similar companies in the industry. Our goal was to present the sensual side of a woman with beautiful cars in the background. We did not want to show entire cars. We emphasised details and distinctive elements which were used in the background of the photographs. The calendar is in black and white, giving it a unique character. The calendar was intended to be a bit dark, and its style had to allude to America in the ‘60s and ‘70s.

The Pirells Innovative Calendar 2015 was created together with Natalia Siwiec and the Spartans Foundation for Kids. All the proceeds from the calendar were given to the Spartans Foundation for Kids.

Thanks to our actions, it was possible to buy swings for children in wheelchairs. The calendar was made with resources that are not typical for such publications – it was printed in deep matt on raw, uncoated material. It was finished with a delicate logo embossed on the front. Pirells Innovative produced both the calendar and the packaging.