Life is a game… Play it with your own rules – this was the slogan for our 2017 calendar. It all started with the search for inspiration itself. The process was very intense. In the end, we chose ‘Indecent Proposal’ starring Demi Moore, Woody Harrelson and Robert Redford. It matched the atmosphere of the calendar perfectly, and became part of the story we told – seen from the creators’ perspective, of course.
The story in the calendar is based on emotions, desire, passion, betrayal and an attempt to take revenge. Our idea was to make the audience feel the same emotions when looking at the images. If they could hear the rock music that inspired the creators during the photo shoot, the atmosphere of the calendar itself would be complete.