PIRELLS INNOVATIVE CALENDAR 2020

Pirells Innovative Calendar 2020 in twelve shots presents amazing and dark story.

 

2020 edition was inspired by Stieg Larsson’s novel series “Millennium” and its main character Lisbeth Salander. Emotional shots are inducing us to consider how far we can go while seeking for revenge and implementing our plans. This is a story about human weaknesses and values which drives us through life. They are not always right, some require tough decisions and lead to unexpected consequences. Story presented on commencing shots is disquieting and keeps us in suspense. It also forces us to consider if sacrifice has its limits. The unique character of Pirells Innovative Calendar 2020 is built also by slogans preceding each card with a month. They are here to force the viewer to deeply analyze each shot and story behind it. They also allow everyone to interpret the calendar own way. Thanks to such combination Pirells Innovative Calendar project amaze each year.

THERE IS A MONSTER IN ALL OF US. LEARN HOW TO SUBDUE IT…

The calendar itself is placed in the exclusive packaging which complements the whole project. Thanks to toned artwork and minimalistic finish packaging exhibits the exclusivity of the calendar. It’s worth adding that each person invited to the premiere receives unique invitation. It complements the calendar in style, content and way of presenting. Both packaging create one, consistent whole – invitation is a small copy of the calendar’s packaging.

The story of the Pirells Innovative CALENDAR 2020
Pirells Innovative CALENDAR 2020 – PREMIERE
Pirells Innovative CALENDAR 2020 – MAKING OF
Pirells Innovative CALENDAR 2020 – TEASER